Prepared for Anfa
For portfolio companies who understand that a well defined brand is the pathway to standing out in a crowded marketplace.
The problem we see across portfolios
The brand was built fast. Built for a market the company no longer serves. Most portfolio companies update the product. Few update the identity. The gap between what your company does today and what its brand still signals is a tax on every customer conversation, every senior hire, every follow-on round.
The problem compounds
Most technical founders communicate in the language of what their product does. Customers buy on what the product makes them become. That gap doesn't show up in internal reporting. It shows up in the customer who didn't remember you when the budget landed, in the category a louder competitor named before you did, in the price the market was willing to pay to them, not you.
Source: Binet & Field, The 5 Principles of Growth in B2B Marketing, LinkedIn B2B Institute. IPA Effectiveness Awards databank, 1998–2018 B2B cases.
The answer
That's where we come in.
Over 20 years working with the biggest brands in the business, from Nokia to Microsoft, Ericsson to Minecraft. Preferred Supplier and Strategic Partner to Microsoft and Paradox, with a 10-year track record. Currently working with Microsoft, Paradox, EA, Ubisoft, and XDS Spark.
Selected clients
Working principle:
Not the deck.
Method — documented, repeatable
Quantitative surveys up to 18,000 respondents. Qualitative focus groups across territories. Analyzed with clustering for needs-based persona segmentation.
Standardized 10-question stakeholder interviews map disagreements before anyone enters the room. Exercises are then engineered specifically to resolve them.
Brand Position / Promise / Statement. 8-step Naming. Analogy-driven Strategy. All geared toward finding the intersection of the product's USP and the needs of the consumer.
Alignment is the primary output, not the document. Stakeholder clarity is what makes the brand survive post-launch.
Brand coherence is a perishable good. The companies that hold the line don't have stronger cultures, they have better artifacts. Our job is to build those artifacts.
The AI layer beneath
Every studio is claiming an AI pivot. Most are describing execution-layer efficiency. That story is real, and it is also commoditizing fast.
For a portfolio company, the commoditization is the story. The execution side is getting cheap for everyone. What decides whether a brand actually returns its launch spend, its position, its segmentation, and the alignment across fifteen stakeholders, does not get cheap, and does not get faster with a bigger model.
Brokendoll's AI layer sits on the first side. Our senior team stays on the second. The practical result for a founder you introduce to us: a full engagement, strategy and execution under one roof, at a budget that previously only bought one half.
What this gets you — three pillars
Pipeline and production automation built by a team that ships AI software themselves. The compression lands on your invoice, not just in the pitch.
Brand strategy workshop to finished launch assets in weeks, not quarters. This is what opens smaller rounds to a full Brokendoll engagement, strategy and execution together, not one or the other.
Creative-ops dashboards, prompt libraries, production automation, built on 20 years of studio experience. Standalone, or bundled into your engagement so the team you have after launch is the team that ran the launch.
The offer
Brett Richards, Chief Creative Officer. Arvid Steen, Creative Director. Jonna Lundin, Head of Production. Senior on the work, no junior rotation, no handoff to an external execution shop.
Strategy workshop standalone. Eight-step naming standalone. Brand platform standalone. Or a full engagement at AI-compressed timelines, workshop to launch assets in weeks, not quarters.
Fixed price per asset. Retainer for continuous support. Volume discount up to 25 percent on large or recurring contracts.
Every engagement run by people who ship production AI software themselves. Strategy and execution in one team, not handed off downstream.
We've made audiences feel something for Nokia, for Ericsson, for Microsoft, for Paradox, for Mojang, across consumer tech, B2B infrastructure, and gaming's sharpest IPs. The craft is the same. What changes is what we put it to work on.
Proof — strategy outcomes
Case study:
Client:
Paradox Interactive
Brand platform for Paradox's most successful launch. Still active six years later, across every major expansion film.
Case study:
Client:
External Development Summit
Full brand platform run against a senior industry stakeholder group. Three words that land across every touchpoint: Discover, Connect, Create.
Case study:
Client:
Sharkmob
Standalone brand strategy and eight-step naming after trademark blocks on the original concept. Positioned Sharkmob's debut IP as Embrace Chaos.
Case study:
Client:
Microsoft / Mojang
Workshops and anthem creative for the education edition of the billion-player platform. Built with the Microsoft and Mojang team.
Case study:
Client:
EBU (broadcast, 2013 & 2016)
Broadcast creative direction for the world's most-watched music competition. Rose d'Or winner, 200M live viewers across two editions.
Case study:
Client:
Paradox Interactive
Full brand strategy for the next entry in Paradox's flagship series, brand position, marketing narrative, tagline, and visual identity.
Case study:
Client:
Nokia
Launch film and product stills for packaging on Nokia's global X7 release. Consumer tech made to feel aspirational, at the scale where it has to land across every market on day one.
Case study:
Client:
Ericsson
Refresh of the logo system and a motion-first icon library. One visual language, from keynote stages to product UI.